Google Optimisation SEO Case Study

Paul's Poultry SEO

When Paul's Poultry asked us to design and develop a optimised SEO website for their poultry and meat business they had a retail store and wholesale division in Langwarrin South.

We designed a great new website for Paul's Poultry, promoting their retail store and wholesale division.  The website also provides information on meat cuts as well as promoting Paul's Poultry's fortnightly specials.

We optimised the Paul's Poultry website to help drive customers to the retail store.  in optimising the site we researched how users were likely to use search engines and what they were likely to be seeking.

Prospective customers were likely to be people who wanted to purchase cheap meat, from a direct to public outlet from the wholesaler.  Knowing what customers are looking for helps us to tailor SEO accordingly to get the best result.

In this case we optimised the website for 'direct to public' meats, chicken and other related terms.  Paul's Poultry are now ranked on the front page of Google for various phrases.

	The Paul's Poultry website is a great example of a website which showcases the client's products and provides information about the products as well as a specials page to regularly engage customers. The newsletter subscription section allows subscriber information to be collected in the database for easy communications.
	Google Search for 'wholesale chicken direct to public, 1st, 2nd, 3rd on the front page
	Google search 'chicken direct to public' 1st, 3rd and 4th on the front page